More than any other channel, digital advertising can connect with your audience. 它的范围很广, the relevance and the creative credentials to bring your brand to life and spark genuine 快乐. But - big but - it’s also a bit overwhelming. 现实是多种选择, 无情的改变, vast amounts of data and even bigger expectations. Between CTRs and KPIs, it’s easy to feel a bit FML.
这就是为什么是时候回归基础了. To champion connections instead of the clicks. To capture audiences' imaginations instead of just their attention. And to boldly move to your own beat instead of letting tech set the pace. With the help of 快乐, our Chief Digital Cheerleader.
It’s time to rediscover the 快乐 of digital.
满足快乐
Introducing 快乐, IAB UK's Chief Digital Cheerleader.
她的任务? To help marketers rediscover the 快乐 of digital advertising. There’s no better bear cut out for this challenge - they don’t call her 快乐 for nothing. But first, there are a few things you should know about her. 观看这个简短的视频来寻找答案.
三篇快速阅读
You've captured your audience, now capture their imagination
Read more on why human creativity plays just as big a role in digital advertising as it does for any other form of media
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Connections are more powerful than clicks
Read more on the importance of building a more accurate, holistic and long-term measure of digital advertising effectiveness
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Don't let tech set the pace, move to your own beat
Read more on harnessing the foundations of digital advertising, rather than being swept away by the industry's pace of change
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“数码快乐奖
The industry is bursting with creative digital campaigns - big and small. So, we think we should celebrate it in all its shapes and forms.
2023年12月起, we'll be awarding one brand every month the '快乐 of Digital' award, spotlighting creativity within digital advertising.
您可以将您的活动条目提交到 (电子邮件保护)
有用的工具 & 资源
无论你是在寻找灵感, 提高你的知识技能, 或者只是为了跟上时代, here are some of 快乐's go-to 工具 and 资源 to support your day-to-day in the digital advertising industry.
彩乐园dsn效果
A one stop shop for key stats and 研究 packed with insight to demonstrate that digital advertising offers reach, 结果, 并返回, as well as tips and 工具 to help you use it effectively
快速发展的数码渠道
我们推出了“证据”, bringing together 研究 and case studies to help marketers navigate what’s on offer across Digital Audio, 游戏和联网电视
在线培训
Upskill on all things digital marketing through a range of online courses that can be completed at your own pace
IAB UK播客
Pop on your headphones and tune in to conversations on the latest trends, hot topics and insights from the world of digital advertising
测量工具
Ditch the clicks and embrace digital metrics that mean more. Get acquainted with effective measurement strategies for various campaign objectives
术语克星
Dive into our directory that compiles the definitions of all the digital advertising terms you are likely to encounter across the industry
案例研究
Explore examples of effective digital advertising from across the industry to help supercharge your campaigns
不是会员?
IAB UK is the industry body for digital advertising and exists to unite the industry to champion innovation, 制定共享标准, and make the complex simple by bringing together over 1,200名出版商成员, 广告技术提供商, 代理商和品牌.
As a member, your company can help to shape our industry and the future of digital advertising. 从扩大你的网络, 访问一系列工具, 资源, 研究, events and expertise - check out our membership benefits and how to get on board.
会员资格是免费的所有英国广告商.
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